About
About
Rodrigo Coelho leads Product and Technology initiatives, with experience in large-scale companies, retail, e-commerce, digital operations, and technological transformation. His trajectory combines executive management, digital product development, innovation, Generative AI, sustainability, and executive education.
Leadership of digital products, platforms, operations, and digital journeys in complex, high-scale environments.
Practical AI applications in productivity, operations, customer service, software development, and new interaction models.
Academic and editorial production connecting technology, sustainability, ESG, and forward-looking business strategy.
Expertise
The main themes I work on, write about, teach, and develop projects in.
Strategy, roadmap, customer experience, digital channels, and platform evolution.
Technical leadership, platforms, integrations, observability, automation, and digital operations.
AI applied to business, productivity, agents, automation, software development, and operational transformation.
Experience in retail, e-commerce, store operations, omnichannel, and digital products.
Academic and executive production on sustainability, AI, energy matrix, carbon, and sustainable business.
Classes, lectures, and content for MBAs, events, companies, and professional communities.
Experience
Experiences that shaped my work in Product and Technology.
2025 — Present
Drogaria Venancio
Leadership of digital products, platforms, website, app, POS, and application support, focused on digital transformation, operational efficiency, customer experience, and adoption of emerging technologies including Generative AI and automation.
2022 — 2025
Americanas S.A.
Large-scale environment with experience in technology, digital operations, critical systems support, e-commerce, marketplace, incident management, and team leadership at a company handling millions of daily transactions.
2021 — 2022
Americanas S.A.
2019 — 2021
B2W Digital
Teaching in disciplines related to sustainable business, innovation, applied technology, and sustainability, contributing to the development of professional and executive leaders.
Projects
Work fronts where I apply strategy, product, technology, and AI.
Digital projects, omnichannel, platforms, website, app, POS, and customer journey at a large-scale pharmacy chain.
POCs, agents, automations, LLM usage, copilots, and corporate productivity with practical AI applications.
Monitoring, logs, metrics, alerts, MTTR reduction, and operational reliability in production systems.
Articles and analyses on energy, AI, data centers, Brazil's energy matrix, and competitive advantage in sustainable business.
Classes, lectures, MBAs, mentoring, and content on innovation, sustainability, and digital transformation for leaders and organizations.
Articles
Analyses, essays, and academic publications on technology, AI, and sustainability.
Analysis of the growing energy consumption of language models, the role of data centers, and the strategic opportunity of Brazil's energy matrix in advancing Artificial Intelligence.
Ler artigo completoHow practical applications of LLMs are redefining productivity, customer service, and software development in organizations.
Reflections on technology's role in the ESG agenda and how companies can create competitive advantage through sustainable innovation.
Analysis of the main digital product evolution fronts in retail chains with high physical and digital presence.
Teaching & Education
Acting as guest professor, speaker, and professional with multidisciplinary training.
Master's in Environmental Engineering
University
2022
Postgraduate in Full Stack Development
Higher education institution
2020
Postgraduate in Artificial and Computational Intelligence
Higher education institution
2023
Certifications
Certifications that validate my work in cloud computing, artificial intelligence, and agile.
AWS Certified Cloud Practitioner
Amazon Web Services
Azure AI Fundamentals (AI-900)
Microsoft
Azure Fundamentals (AZ-900)
Microsoft
Certified ScrumMaster (CSM)
Scrum Alliance
Certified Scrum Product Owner (CSPO)
Scrum Alliance
Digital Product Leadership
Tera
Innovation Leadership Program
StartSe
Contact
Open to projects, speaking, partnerships, and collaborations. Get in touch.
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